Study Like a Boss
Value, Branding, Target Market, Brand Management, Marketing Management, Advertising, Brand, Customer, Marketing Plan, Trademark, Marketing Research, Advertisement, Accountability, Advertising Analysis, Black Friday, Consumer Behavior, Content Marketing, New Product Development, Product Placement, Research Design, Service Marketing, Marketing Strategy, Best Buy, Mystery Shopper.
Early-on, as a teenager, I would read through the profiles of leading marketing executives and successful entrepreneurs. It became increasingly clear that a strong majority of them started early in their marketing careers. I therefore decided to “get my feet wet” after pursing my B.B.A from the CV Raman University. After extensive efforts and networking, … Read more
Strengths Endorsed by celebrities- Gold’s gym enjoys several celebrity endorsements such as Dwayne Johnson and Arnold Schwarzenegger. This means that any followers of these celebrities will immediately see Gold’s gym as the only option for a gym membership. In addition, the endorsements act as publicity that simply draws attention to the gym which will encourage … Read more
Executive Summary The aim of this marketing report is to evaluate the business activity and marketing strategy of the QQ Rice (QQR) franchise in Singapore by using the marketing tool categories of the situational analysis, marketing environment and the four marketing elements. This report will also discuss on the critical issues that affects the competitive … Read more
What is Email Marketing? In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business or solicit sales or donations and is meant to build loyalty, trust or brand awareness. So, Email marketing is a form of direct … Read more
Market Penetration: Currently Tesla intensive growth strategy is based in their aggressive market penetration. They achieve business development that is demonstrated by an increase of sales. Due to the increase of sales Tesla is growing a emergencing market. Market Penetration could be seen as Tesla plans to sell EV in China and in Europe. In … Read more
The GoPro brand is synonymous with action cameras as the Nick Woodman-led company essentially created this market by launching the first commercially available action camera back in 2002. There is no significant factor for politic and economic in this sector, However for the social factors it make this company business become bright in the recent … Read more
Marketing strategy for Apple Incorporation In its marketing plan, Apple incorporation has employed the STDP strategy (Payne 2017). STDP is a strategy that employs segmentation, targeting, differentiation, and positioning. By using this model, the company has identified niches with specific needs to which they are marketing their products. In the selection of its market segments, … Read more
Advertising agencies have for far too long treated women unfairly something that women’s movement has criticized for over half a century. Women advertising different products on televisions, magazines, and on personal computer screens are portrayed as scantily dressed (Zimmerman & Dahlberg, 2008). As a matter of fact, sex forms a major component of the media. … Read more
Impact of marketing on society definition of marketing Marketing is the performance of business activities that direct the flow of goods and services from producer to consumer. – report of definition Committee of American marketing associations Marketing is a total system of interacting business activities designed to plan, price, promote and distribute want-satisfying products and … Read more
ChatTime is the unique Bubble Tea Shop. ChatTime opens its first shop in Taiwan in 2005 and continues expanding its stores to 1000 in 80 cities worldwide. ChatTime can be found in the US, Canada, China, Japan, Philippine, Vietnam, Singapore, India, UK, UAE, Malaysia, Indonesia, Australia, Pakistan, and Myanmar. This business plan is to open … Read more
The Circa 1815 painted by Quaker Pegg was auctioned for $25,000 – $35000 and sold for $112,500. Vintage tableware can be seen in exhibitions and auctions where the ones of 950 and 1980s are known for the range of colors and designs. Use of gold and silver in porcelain and bone china dinnerware raises its … Read more
A) Customers Relationship Management (CRM) Customers Relationship Managements used to build up and maintain a good relationship with customers. CRM business model used by Dell is direct business model, where the computer systems are custom-built based on customers’ specifications and services are tailored to customers’ needs. Dell is using CRM system to contact customers directly … Read more
Branded – The Buying and Selling of Teenagers Teenagers have always been important to brands because they tend to be early adopters and because, generally, their brand preferences aren’t yet firmly defined. Alissa Quart explores the relationship between teenagers and the media in her novel Branded: The Buying and Selling of Teenagers. The book has … Read more
Innovation is the management of all the activities involved in the process of idea generation, technology development, manufacturing and marketing of a new (or improved) product or manufacturing process or equipment. There are different types of innovation. First, radical versus incremental innovation where one research draws the distinction between radical and incremental innovations (Abrunhosa and … Read more
Anyone who has pursued school for business and marketing is well versed on the topic of the 4 P’s of marketing: product, price, place, and promotion. The model has been considered a form of control, both simple and instructional. Companies market to consumers. Products are created for their worth and features defined, prices are set, … Read more
Best Buy is among the largest consumer electronics retailers in the United States, covering up to 19% of its market. The company has 4,000 stores worldwide, including such countries as the USA, Canada, Mexico, Turkey, and China. It deals with the production of cellular phones, TV sets, computers, home appliances, cameras, office machines, and audio … Read more
Altimeter identifies six stages of social business transformation, how would you assess the maturity of this brand’s social business strategy? Altimeter’s Charlene Li and Brian Solis establish that businesses are born as equals in their social media maturity. There are emerging organizations that have social media strategies against “social business”. Business invests in social media … Read more
“If you don’t have time to do it right you must have time to do it over.” – John Wooden, American basketball player and head coach at UCLA “Give them quality. That’s the best kind of advertising.” – Milton Hersey , He founded the Hershey Chocolate Company “Quality is the best business plan.” ~John Lasseter … Read more
Entering the web associated marketing business is extremely simple and easy. The initial step starts with finding the right associated projects and putting an application to start. A part of the web-based marketing programs have an extreme procedure for obtaining the endorsement, but all the projects do not fit into that classification.JVzoo is one of … Read more
Responding to this case study, Tom Reichert, author of the book: Sex in Advertising: Perspective on the Erotic Appeal, explains that ‘’sex does not always sell, but sexiness does’’ (p. 55). The use of sex appeals in the advertising industry is a good way to target certain market segments, but it does not work with … Read more
Market failure occurs where free markets fail to allocate scarce resources efficiently. Market failure can come in many forms, the main four are public goods, Merit goods, Externalities and imperfect competition. In this report, I will investigate the relationship between these four main factors and the free market. Public goods are goods and services that … Read more
In the 1975, Love’s Baby Soft had a controversial advertisement for cosmetic fragrance that featured a head shot of a very young girl about eight to ten years old with a white teddy bear. Her hair is shoulder length brown with bouncy loose curls parted to one side. Her right shoulder is yielding a white … Read more
Trademarks are everywhere. In our everyday lives, we are constantly in touch with different brands. In town, in shops, in gyms and at concerts. Multinational companies, local companies, products and individuals are all categories of well-known brands. The benefit of seeing a company as a brand has meant that it is no longer just the … Read more
Strategic Planning is a management implement that help a company spotlight its power, make sure that employees of the company are working towards the same goal, and assess and remedy the organization’s directions in response to changing environment. In other hand strategic planning is a disciplined effort to produced fundamental decisions and action hat shape … Read more
Everything started in Florence in 1921 when Guccio Gucci, coming back from London where he was working for the Savoy Hotel, decided to open a shop specialized in fine leather goods. He started selling leather bags to horsemen because the Florence nobility started to ask him to make accessories for horse riding, in this way … Read more
The YouTube campaign benefits from the superstars that go to the shop as each of them already has loyal fan base. Most of these supporters follow their favorite celebrities keenly online. Having the stars appear on the show guarantees that their fans will watch their favorite celebrities shopping, which in turn motivates the said fans … Read more
What’s One More Thing for Men to Rule: Finding Women’s place in Athletics This text is questioning why men are looked as being the superior athletes in comparison to women in sports, and more specifically in long distance running. It also questions why we as society feel the need to compare them. The Men Vs. … Read more
Orchidaceae is one of the largest families in flowering plants consists of 899 genera and 28484 species. Orchids show several forms of growth such as terrestrial, epiphytic and some are lithophytes. About 70% of orchids in the world are epiphytic. Majority of the temperate orchids are terrestrial while tropical orchids are epiphytic or lithophytic. Epiphytic … Read more
Maslow’s hierarchy of needs theory has existed for many decades and it is used to describe human beings behaviour and needs The theory describes how people have well defined needs which they desire to fulfil according to different degree of emergency. Physiological need is the first stage or the basic need stage which includes food, … Read more
Product design: Each of Frito lay’s 40 product or more must be conceived and designed, tasted such as market studies also evaluated for profitability. Quality: The standards for each ingredient including its purity and quality must be determined. Process: The process that is necessary to produce the product that must be maintained for each component … Read more
Marketing Myopia occurs when company leaders define their mission too narrowly. It is a form of business short-sightedness. In this article, Theodore Levitt expresses his views on how industries failed to continue their growth due to lack of realizing the need of expanding into sectors adjacent to which they are already working. Levitt believes that … Read more
I can say that, promoter means a person who takes initial steps to form a company. For doing all these step not any role limit and the nature role of the promoters. They prepare the various documents and take all necessary steps for the registration of the company, whether a person is a promoter or … Read more
I would like to start with my story and experience. When I was planning to apply abroad for my undergraduate program in 2016, 9 out of 10 suggested me to apply for the United states now the question comes why they said the united states only? Well it has a very simple answer that the … Read more
Introduction This article analyses the strategic branding decision and positioning of Mercedes-Benz. A well positioned brand for any fine engineered product is likely to receive positive sales response while the bad ones just the opposite. Brand Management Concept by (Keller K. , 2008), highlights that “Good brand positioning helps to guide marketing strategy by clarifying … Read more
Maggi is a worldwide brand of minute noodles asserted by Nestle since 1947. The association at first was formed in Switzerland in the year 1872 by Julius maggi. Maggi noodles were pushed in India in the mid 1980. The Chairman of Nestle Carlo M Donati passed on the noodles to India As a customer we accept an imperative part in the economy neighbourhood, nation and … Read more
For this essay, I have been asked to find an image from the university database. I plan to discuss my chosen image and how it relates to one of the key readings from Introduction to Visual Culture handbook. The image I have chosen to write about for this essay has been taken from the magazine … Read more
Absolutely, it’s a proven thing that the people are more willing to pay for a famous brand than for a product with the same specifications produced by a less famous brand. In the marketing industry, the concept is referred to as Brand Equity. Basically, Brand Equity is the values associated to a brand name, based … Read more
I want to better explain the steps in the channel management process, using real life examples from the store that I work for and its primary supplier. These steps include: analyzing the consumer, establishing channel objectives, specifying distribution tasks, evaluating and selecting intermediaries, and evaluating channel member performance (Hiam, 2007). The first step of the … Read more
Introduction The meaning of methodology According to Polit and Hungler (2004:233), methodology refers to ways of obtaining, organizing and analyzing data. Methodology decisions depend on the nature of the research question. Methodology in research can be considered to be the theory of correct scientific decisions (Karfman as cited in Mouton & Marais 1996:16). In this … Read more
Logos are symbols made up of text and images that help us identify brands we like. The fundamental function of a logo is giving your business a unique mark that differentiates you from other businesses. A logo is different from branding in that it is a part of your branding, not the other way around. … Read more
Agile methodology uses an iterative process where all the teams and collaborate and client provides feedback throughout the entire process of developing a new software product. In an agile methodology, a large amount of work is divided into smaller chunks called ‘sprints’. A sprint is developed and tested in a parallel fashion. This means that … Read more
Merger Naked Brand Group, Inc. entered into a letter of intent (LOI) with Bendon Limited, an intimate apparel company based in New Zealand for a proposed merger of the companies. A new holding company, New Co, an Australian based company, is formed and will be the parent company of Bendon Limited and Naked Brand. On … Read more
Amplified Brand Awareness. Every single possibility you have to syndicate your content and boost your visibility is valuable. Your social media networks are just new networks for your brand’s voice and content. This is essential since it simultaneously makes you simpler and more easily accessible for new consumers, and makes you more informed and well-known … Read more
HID Lights HID (High Intensity Discharge) lights are the most popular grow lights for now, mostly used by professionals. They are highly intense and provide a very high quantity of visible light per watt of electricity consumed meaning they are highly efficient. They are classified into different types based on the material used to make … Read more
An appeal is the reason to which an advertisement is directed and the purpose is to move the audience toward a goal set by the advertiser. However, the use of fear appeals in advertising is not well accepted and can give bad views, unexpected results or have unintended negative effects on people. Moreover, types of … Read more
In the years between 1975 and 1993, the Coca Cola Company posted an average return on equity of 30.5%. Similarly, PepsiCo Inc. recorded an average return on equity of 21.2%. Although these figures likely include the return form non-soft drink operations (it’s difficult to tell from the available information in the Yoffee and Foley case), … Read more
The process in which we know the need and want of customer, make offerings for their need and want and build profitable relation in order to capture value from the customer. Understanding the market place and customer needs: Know we know the marketing process, first we Understand the Need of customer. The customer needs a … Read more
Introduction The company Nike was founded in 1964 by Bill Bowerman and Phil Knight who had located their headquarters near Beaverton, Oregon. This company is one of the major suppliers for the world’s sports shoes and one of the major manufacturers of sports equipment. For Nike, their targeted customers are athletes and mostly young adults. … Read more
An unmanaged supply chain is not inherently stable. Demand variability increases as one moves up the supply chain away from the retail customer, and small changes in consumer demand can result in large variations in orders placed upstream. Eventually, the network can oscillate in very large swings as each organization in the supply chain seeks … Read more
Semiotic analysis is useful for examining texts, to “unravel structures of meaning beyond mere presence or absence” (Van Zoonen: 74). In this essay semiotics will be used to discuss ways that gender is represented in a Nescafe advertisement published in CLEO. The idea of first, second and third orders of signification, as outlined by Liesbet … Read more
