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Ingg Australia Case Research Paper

UGG Australia is an American footwear company. It is a part of the Decker’s Outdoor Corporation. UGG is a high quality known brand in the United States as well as over one hundred and thirty other countries for footwear. Although, they do sell other products UGG is mainly known for its boots and slippers. as well as bags, clothing, outerwear, home goods and other products. UGG Australia is widely known due to their original sheepskin boots. UGGs original sheepskin boot is their “Classic collection which is the traditional Australian type. These boots are unisex meaning they are made for not only women but also men. UGG brand boots have been identified as a fashion trend for men and women ever since the early two thousands and continues to be…

Micro economics is the study of the economic behavior of an industry unlike macroeconomics, which is focused on the economy as a whole. Supply and demand is one of the most essential parts of economics. It is also the pillar the economy. Demand is a quantity of a product that is sought out buyers, in this case it would be UGG boots. The quantity demanded is the number of items that the customers are willing to purchase. The afflation between price and quantity demanded is referred to as the demand relationship. The amount a market can deal is the supply end of the supply and demand relationship.
The quantity supplied is the number of a particular item that producers are inclined to supply due to it being set a certain price. The association between the amount something costs and the amount of a product such as UGG boots supplied to the market. This correlation is referred to as the supply relationship. The cost of something is a mirror of supply and demand, which makes it easier to understand the topic at hand. As one can see the supply lowers for UGGs around the winter holiday due to the demand for a warm stylish winter…

If the quality of a product is high, in this case UGG would be the product of quality. Customers continue to purchase UGG Australia products due to their high quality brand. This creates a thing called customer loyalty, which creates a larger cliental bringing in more profit to the company. Customer loyalty is significant when attempting to build a good reputation for an industry. If a company does not keep their product or services at high quality it increases costs drastically. This is why competitors of UGG Australia fall short when competing in the winter boot…

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