The successful retail store strategy

Shopping has transformed itself from mere necessity to an adventure. It is an experience now, an opportunity for celebration with friends and family. The old days have gone when a list was made and shopping was done at the nearby Kirana store. Now shopping is a welcome break from hectic schedules. Retail giants like Big … Read more

Analysis of Young Vietnamese Consumers’ Makeup Application from Reference Group Perspective

“The world’s biggest power is the youth and beauty of a woman” – Chanakya Despite the appraisal on inner beauty, the power of beautiful appearance is undeniable. The urge of being beautiful resulted in individuals’, especially females’ huge expenditure consuming of products (e.g. cosmetics) and methods (e.g. makeup) to modify and enhance their physical outlooks. … Read more

How to choose a real estate agent

When you’re buying or selling a home, you’ll probably reach out for experienced support from a real estate agent. Generally there are Realtors and just plain property brokers, part-time and full-time agents, family friends who reside in the business, perhaps even next-door neighbors down the street. What one is right for you? Collaborate with a … Read more

Pepper Tap as a Hyperlocal Grocery Delivery Startup

PEPPER TAP Pepper Tap was AN on-demand hyperlocal grocery delivery startup primarily based out of Gurgaon(Gurugram). PepperTap began its journey on Nov 2014, by Navneet Singh and Milind Sharma. PepperTap was started with a vision to revolutionize grocery shopping; No additional queues, No additional parking hassles, No additional negotiation with sabzi-wallahs.They worked on “100% Inventory-less” … Read more

Customers Relationship Management (CRM)

A) Customers Relationship Management (CRM) Customers Relationship Managements used to build up and maintain a good relationship with customers. CRM business model used by Dell is direct business model, where the computer systems are custom-built based on customers’ specifications and services are tailored to customers’ needs. Dell is using CRM system to contact customers directly … Read more

Channel Management Process

I want to better explain the steps in the channel management process, using real life examples from the store that I work for and its primary supplier. These steps include: analyzing the consumer, establishing channel objectives, specifying distribution tasks, evaluating and selecting intermediaries, and evaluating channel member performance (Hiam, 2007). The first step of the … Read more