The Nike Co.

Basketball players want to be like Mike, but shoe companies want to be like NIKE. NIKE is the world’s number one shoe company and controls more than 40% of the athletic shoe market. The company designs and sells shoes for just about every sport, including baseball, volleyball, cheerleading, and wrestling. Nike doesn’t only sell athletic … Read more

Kodak history

On July 12, 1854 in the village of Waterville Maria Kilbourn and George Washington Eastman had a child that would change the way the world took pictures forever, and that child was George Eastman. When George was five his father sold the family nursery business and moved to Rochester where he founded the Eastman Commercial … Read more

Ad Campaign Dell

The biggest area of expansion for Dell is the consumer market. In order to develop more sales in this market Dell needs to focus more advertising on the needs and wants of the consumer. Currently Dell promotes its direct model, which is a key factor Dell needs to create a better position for itself in … Read more

Drill-Bit Manufacturing company, Inc

Drill-Bit Manufacturing company, Inc. wants to license its product out to Mexico. Dill-Bit should take certain steps to protect its IPR. Within the Mexico licensing agreement, Drill- Bit manufacturing should lay out what its expectations are and how they should be met. Drill-Bits success largely depends on the quality of its products. This has been … Read more

Assessing marketing strategy of Ford

Ford Motor Company is one of the world’s largest producers of cars and trucks and one of the largest providers of automotive financial services marketing vehicles under the eight brands shown below. The Company is a publicly traded company listed on the New York Stock Exchange. During 2002, the company made 6.7 million vehicles and … Read more

Analysis of Employee Motivation in Ilanco Inc

The purpose of this report is to analyse the problems of employee motivation at Ilanco Inc. , a relatively small manufacturing company located in Montreal. For many years, this company operates in sweater production, and belongs to the section of clothing manufacturing industry. Currently, approximately 70 employees are working for the company. As many manufacturing … Read more

Gillette SWOT Analysis

Gillette is leading worldwide home applicants, such as razor, battery, electronic and manual toothbrush, manufacturing company. On April 14, 1998, the company introduced the worlds first triple blades razor and begun to sell July 1, 1998 in the United States and September in the Western Europe. Since Gillette launched new razor in 1998, the company … Read more

Coca-Cola and its Evolution

The Coca-Cola company started out as an insignificant one man business and over the last one hundred and ten years it has grown into one of the largest companies in the world. The first operator of the company was Dr. John Pemberton and the current operator is Roberto Goizueta. Without societies help, Coca-Cola could not … Read more

Staffing Orgs DELL

Dell’s mission is to be the most successful computer company in the world at delivering the best customer experience in markets we serve. In doing so, Dell will meet customer expectations of: Individual and company accountability Best-in-class service and support Flexible customization capability Dell’s vision of excellence through quality, innovation, pricing, accountability, service and support, … Read more

International Strategic Management

Strategy is usually related and sometimes confused by people with planning. But as time course shows in the study of companies, there are different approaches of how a company can develop its strategy. Johnson, and Shcoles, in their book “Exploring Corporate Strategy” had studied the different ways that companies develop their strategy. The authors had … Read more

United Parcel Service Strike

In early August of 1997 the United Parcel Service (UPS) had a predicament on its hands, a teamsters strike. UPS, the worlds largest package distribution company was coming off a year [1996] in which they reported sales of $22. 4 billion. UPS Employed 75,000 management and non-union employees compared with 185,000 teamsters who are part … Read more

Boeing company paper

Most of us see aviation as a means of transportation and an alternate mode of travel. Boeings businesses are clearly doing one of the things that core businesses are suppose to do. They are making lots of cash. For many years Boeing has been the leader, earning an average cash flow of a billion dollars … Read more

Cannington Remuneration Policy Investigation

The organisation studied for the purpose of this investigation is Broken Hill Proprietary / Limited (B. H. P. ). B. H. P. is Australias largest company and was ranked 125th on the fortune global 500 list of the worlds largest industrial companies in 1993. The company was incorporated in 1885 and began mining silver , … Read more

Alcohol Maker`s Responsibility

Companies should examine the issues facing their industry in general and their company in particular, such as the trend to prevent cancer in the smoking industry. Companies should also look at the impacts they have on the community and region [the petrol case]. Doing these two things would keep the company fresh and familiar with … Read more

Study of Procter and Gamble

A Company like Procter and Gamble can attract the attention of any one in the whole world. It made and still makes the life of any individual much easier by providing him with reliable products that he appreciates for their superiority and their safety. Today, in Egypt, the products of Procter and Gamble have conquered … Read more

Big Oil in the Arctic

It can be argued (convincingly) that human’s usage of fossil fuels is responsible for a large part of the world’s pollution problems. The area that I will discuss is the interaction that the big oil companies have had with the environment surrounding their businesses in Alaska. I will not tackle the issue of whether it … Read more

Analysis of Bombardier

Bombardier took on its present form in 1976 when MLW-Worthington, a manufacturer of locomotives, acquired Bombardier Ltd. , a manufacturer of snow tractors and snowmobiles. The company was renamed Bombardier Inc. in 1978. The company has been active ever since in the acquisitions of various aerospace and transportation companies around the world. Nature of the … Read more

Napster – Virtual Music Forum

Napster: (http://www. Napster. com) is a company that operates exclusively online as a virtual music forum. Napster not only allows its visitors the ability to participate in ongoing discussions through its message board forums and online virtual chat rooms, but it also allows its visitors the capability to exchange music files (MP3s) with other Internet … Read more

Growing World of Sony

It’s not news that Sony is a global company or that (25%) of all Play Station profits’ for the past seven years came from Sony to Japan. After all that’s what international marketing and the global economy are all about, companies like Sega, Nintendo, Microsoft, X-Box doing business around the world. The global economy now … Read more

Planning and Ethics

AIM Investments is a mutual fund company that is located in Houston’s Greenway Plaza. Founded by Ted Bauer in 1976, the company has grown from a handful of investors and employees to one of the leading fund companies in the United States with over 2000 employees. This paper will describe the organization’s structure, the communication … Read more

Business Description Of Ben & Jerrys

Ben and Jerrys is a successful ice cream company with many strengths and weaknesses. The company faces serious competition, financial struggles, economic and social influences, all of which are covered in my paper. I also discussed some recommendations I have for the companies success. Ben and Jerrys is one of the top ice cream companies … Read more

Napster First Amendment right

Napster (http://www. Napster. com) is a company that operates exclusively online as a virtual music forum. Napster not only allows its visitors the ability to participate in ongoing discussions through its message board forums and online virtual chat rooms, but it also allows its visitors the capability to exchange music files (MP3s) with other Internet … Read more

Starbucks Company Essay

Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow. The following six guiding principles will help us measure the appropriateness of our decisions. Provide a great work environment and treat each other with respect and dignity. Embrace diversity as an essential component in … Read more

Genetically Modified Foods

Monsantos downfall could be attributed to several reasons. The passion of Alan Shapiros vision blinded the Company into making rash decisions and the large amounts of money spent pursuing the objective prevented any U-turns later. The companys unshaken beliefs that it was correct had made it arrogant and not listen to the outrage all around. … Read more

Marketing Analysis of Oakley, Inc.

For my strategic sports marketing project, I decided to report on the sports marketing activities of a particular corporation. I specifically wanted to report on the marketing operations of a rather diverse company; one that offers more than one product line for more than one sport. Oakley, Inc. is a company that offers several different … Read more

Limon Dance Company

Limon Dance Company is the nations oldest modern-dance company. Jose Limon established Limon in 1946. In the beginning the company only survived by word of mouth but eventually grew to be one of the Nations best and well-known Modern Dance Companys. The Limon Dance Company survived with many of its original dances intact, these dances … Read more

Florida Pipeline Company

In 1984 Ken Lay became chairman and Chief Operator of Houston Natural Gas. It quickly doubled when it bought Florida Pipeline Company. The next year in 1985 Houston Natural Gas merged Internorth Incorporation. With the merger they both combined to own around 40,000 miles of pipeline and shortly after they changed their name to Enron. … Read more

Changing To Fit The Times

Introductions of new ideas into different cultures happens all the time. Some examples are in Africa people trying to introduce new technologies to the people there to improve the lives of the people there. Another example is how the McDonalds company is sprouting new franchises in countries all over the world. The idea of new … Read more

Walt Disney History

When people think of animated cartoons, one name immediately comes to mind “Walt Disney. ” He is the most popular and known animator in the world. He wasn’t successful at the beginning of his career but he was a taskmaker and entrepreneur. Walt’s hard work and entrepreneurship made the world’s best popular cartoon character “Mickey … Read more

Nike Campaign Essay

When I learned that I had to write this research paper, instead of procrastinating, I convinced myself to JUST DO IT. This phrase also happens to be one of the signature phrases of the leading athletic apparel company, Nike. The JUST DO IT campaign has been very successful for Nike, but it is not he … Read more

Why Microsoft is a monopoly

Through a combination of tactics that many people would consider monopolistic Microsoft is now involved in almost every aspect of the computer and computer-related telecommunications markets and is emerging as a major player in Internet commerce and on-line media ventures. As of March 1997, 87% of all the software developers were actually developing the Windows … Read more

Strategic Plan For General Nutrition Companies Inc

General Nutrition Companies Inc., was founded 65 years ago in Pittsburgh, Pennsylvania on the premise that Americans wanted to maintain control over their health. David Shakirian founded the company. In 1935 he launched a dream of his by establishing a little health food store in Pittsburgh, Pennsylvania. He called it Lackzoom. The products that were … Read more

The Mattel Company

The Mattel Company, best known for its Barbie dolls, is the world’s largest toy maker. In March 1997, it acquired Tyco toys the third largest U. S. -based toy maker. Its product lines include Fisher-Price and Sesame Street preschool items, Disney-related products and Hot Wheel miniature vehicles. They type of industry Mattel is located under, … Read more

Organizational Concepts – GreenPages, Inc

GreenPages, Inc. hereinafter referred to as GP is a dynamic organization that most closely fits the sociotechnical model put forth by Trist (1963) and Rice (1963) of the Tavis Institute. GP was created by Kurt Blieken in 1992 to be as he put it the most elegant company in existence today. Starting with a blank … Read more

20th Century Insurance

20th Century Insurance was established in 1958 and was the first company of its kind to sell automobile insurance without a middleman, known in the industry as a broker or agent. This direct sales approach allowed 20th to offer insurance at a much lower premium than its competitors. To date, 20th Century Insurance is still … Read more

Major Case Presentation 20th Century Insurance Company

20th Century Insurance was established in 1958 and was the first company of its kind to sell automobile insurance without a middleman, known in the industry as a broker or agent. This direct sales approach allowed 20th to offer insurance at a much lower premium than its competitors. To date, 20th Century Insurance is still … Read more

Rica Cheesecake & Coffee Company

Imagine sitting at a trendy and relaxing cafe in the middle of a dynamic and energetic town square, in Latin America, enjoying a cup of fine coffee with a slice of delicious American style cheesecake. You have just entered the world of Rica Cheesecake and Coffee Company. Our team was tasked with developing a concept … Read more

Company Insights on BP

On August 30, we all chose 5 stocks to evaluate before purchasing. At this time I chose BP AMOCO, Microsoft, Western Digital, Toys-R-Us, and Fortune Financial Incorporated. After a few weeks of tracking these stocks, I chose to keep BP AMOCO, Microsoft, and Western Digital, because the stocks were relatively stable and most of them … Read more

Resource Based View of the Firm

In the article, the authors introduce a new approach to strategic management called the “Resource Based View of the Firm” – RVB. RVB attempts to develop a business model framework that helps describe how a company’s resources drive its performance in a dynamic competitive environment. This approach integrates the internal analysis of the company (i. … Read more

Company Insights on BP, Microsoft, and Western Digital

On August 30, we all chose 5 stocks to evaluate before purchasing. At this time I chose BP AMOCO, Microsoft, Western Digital, Toys-R-Us, and Fortune Financial Incorporated. After a few weeks of tracking these stocks, I chose to keep BP AMOCO, Microsoft, and Western Digital, because the stocks were relatively stable and most of them … Read more

Sony By Honorary Chairman

Sony has four products categories as gateways to the networked world: digital TV’s and set-top boxes, VAIO home-use PCs, mobile devices and the best selling of them all is the Playstation 2 (PS2). With all of the new products like the PS2 and Sony. com, released their sale were still low. Sony consolidated net sales … Read more

Intel Corporation Essay

“A corporation is a business that, although owned by one or more investors, legally has the rights and duties of an individual. Corporations have the right to buy, sell, and own property. Corporations may make legal contracts, hire and fire workers, set prices, and be sued, fined, and taxed. A business must obtain a charter … Read more

Marketing Plan for the introduction of Wide-bottom jeans

In order to understand why the Wide-bottom Jeans Group exists, it is inalienable to especially focus on one person, the founder and the core of the company Christie Clark. Her personality alone already legitimates the purpose of the company, playing the role of the every positive thinking entrepreneur, that is strongly drawing together stakeholders and … Read more

Wal-Mart Discount City in Rogers

In 1945, Sam Walton opened his first variety store and in 1962, he opened his first Wal-Mart Discount City in Rogers, Arkansas. Now, Wal-Mart is expected to exceed “$200 billion a year in sales by 2002 (with current figures of) more than 100 million shoppers a week(and as of 1999) it became the first (private-sector) … Read more

My Job at E-Dak

Coming to E-Dak, for me, meant leaving a comfortable “big-six” accounting position to work for a 30-person start-up. It was a tremendous gamble, but my choice came down to whether I wanted to continue performing repetitive audits or face new challenges at E-Dak Dynamics, and in the process help to change the world. Working for … Read more

Uleashing The Killer App: Book Report

Killer apps, goods or services that establish quickly and dominate the market, are displacing traditional planning and strategy in business. These revolutionary realities such as email, the first word-processing program, and e-commerce are sudden and dramatic changes that have recently found success in changing the face of business. Companies that use existing technologies are finding … Read more

Dell & Supply Chain Management

Dell Computer is a leader in the e-commerce computer hardware market. It is an established brand that leads personal computer manufacturers both in U. S. sales and overall online sales. Its trademark method of selling products to customers, corporate and individual consumers, emanates from the Dell Direct model, a Web-enabled infrastructure that allows customers to … Read more