Sex in advertising

Responding to this case study, Tom Reichert, author of the book: Sex in Advertising: Perspective on the Erotic Appeal, explains that ‘’sex does not always sell, but sexiness does’’ (p. 55). The use of sex appeals in the advertising industry is a good way to target certain market segments, but it does not work with … Read more

A Look at a Promotion in the Magazine Issue of Cosmopolitan and Its Target Audience

Advertising is meant to attract a specific audience and intice that audience to purchase the product being introduced and marketed. Make up advertisements attract women who wish to accentuate or beautify their features. An advertisement in Cosmopolitan magazine for example attracts the same audience as the magazine caters too. The particular advertisement that was found … Read more

Review of Nescafe’s Promotional Material

Semiotic analysis is useful for examining texts, to “unravel structures of meaning beyond mere presence or absence” (Van Zoonen: 74). In this essay semiotics will be used to discuss ways that gender is represented in a Nescafe advertisement published in CLEO. The idea of first, second and third orders of signification, as outlined by Liesbet … Read more

Persuasion is made up of artistic and inartistic proof

Followed by the Media Dynamics publication, an adult will expose to nearly 600-625 of advertisement from different source in one day .(Media Matters, 2007)Thus, the number of advertisement that people were noticed is just 76 according to the study by Bauer and Greyser.(Bauer/Greyser; 1964 ) In the advertisement industry , it is very important to … Read more

Cigarette Advertisements

Advertisements are everywhere. After turning on the television, within minutes the viewer will glimpse dozens of spot ads that attempt to lure him/her to buy a certain product, join a certain club, or watch a specific show. When driving on a highway those in the vehicle will pass countless billboards urging them to stop at … Read more

Alcohol Maker`s Responsibility

Companies should examine the issues facing their industry in general and their company in particular, such as the trend to prevent cancer in the smoking industry. Companies should also look at the impacts they have on the community and region [the petrol case]. Doing these two things would keep the company fresh and familiar with … Read more

What Sort of Man Reads Playboy

While flipping through the pages of a once controversial but now globally excepted magazine, one will find an interesting advertisement within the covers of Playboy. There is a full page color advertisement that generally depicts a man and at least one woman. The scene within the ad changes with each issue but it is always … Read more