Nike Marketing Plan

Introduction Nike is among the world’s leading producers of high-quality clothing, footwear, accessories and equipment. The company, whose history is traced back to 1960’s, has expanded over yeas to take a global scope with branches all over the world. However, the company has been facing a shrinking market share due to the high competition from … Read more

Marketing Strategies between Adidas & Nike

Overview of the Industry There is an intense competition that business in Sports industry is facing. The companies and marketers nowadays have to be stylish and functional at the same time to survive in the competition. Within the sports industry, Adidas and Nike are two prominent names across the world countries. Adidas and Nike are … Read more

An Analysis of the Market of Nike and Adidas

NIKE Vs ADIDAS Shoes In the world today, it may be difficult to generalize beyond the visuals of Nike and Adidas shoes. Statistics reveal that Adidas shoes were out in front of Nike for a given period of time due to its collaborations with other designers from various companies. Nike continued to rely on the … Read more

Why Nike’s auditing of its global supply chain factories is not sufficient to ensure sustained improvements in the working conditions

This paper aims to discuss the reasons why Nike’s auditing of its global supply chain factories is not sufficient to ensure sustained improvements in the working conditions. Working conditions include “a range of areas including working hours, information and consultation of workers, occupational health, and safety at work as well as conditions for a part-time, … Read more

The Nike Co.

Basketball players want to be like Mike, but shoe companies want to be like NIKE. NIKE is the world’s number one shoe company and controls more than 40% of the athletic shoe market. The company designs and sells shoes for just about every sport, including baseball, volleyball, cheerleading, and wrestling. Nike doesn’t only sell athletic … Read more

Nike Sweatshops Essay

Nike is the leading shoe and athletic apparel company in the United States and one of the largest in the world. In 1993, Nikes fiscal revenues were as large as the NBA, NFL, and Major League Baseballs television deals, ticket sales, and paraphernalia sales combined. In addition to their phenomenal sales, Nike has marketed itself … Read more

Nike Inc., Research Paper

Basketball players “wanna be like Mike”, but shoe companies “wanna be like NIKE. ” NIKE is the worlds #1 company and controls more than 40% of the US athletic shoe market. The company designs and sells shoes for just about every sport, including baseball, volleyball, cheerleading, and wrestling. NIKE also sells Cole Haan dress and … Read more