The role of package designing in enhancing sales of Cadbury

Abstract The project focuses around the Cadburys’ use of different designs in its packaging of Cadbury products which has helped Cadbury build a strong consumer base in the market and increased its sales. The project contains images of Cadbury products packed creatively and attractively. It also shows the product packaging on different occasions like Diwali, … Read more

Omnichannel selling

No single formula, algorithm or crystal ball can tell you for sure when and why each individual customer will make a purchase. A senior citizen looking to buy a smartwatch might be texted a recommendation by a grandchild, then walk into a physical store to purchase. That same grandchild, on the other hand, might spend … Read more

Business Studies: Media Review Project

Summary Shark tank is an American, award winning television series broadcasted on ABC. It is a business themed reality series where the ‘sharks’ are wealthy entrepreneurs that are willing to invest in the best businesses and products of entrepreneurs that pitch on the show. Entrepreneurs pitch their business on the show seeking for equity in … Read more

Misleading and Deception in Advertising and Selling

The issue In today’s highly competitive, global market, companies are setting sales targets high to gain market share, increasing stock prices keeping the inventors happy. Leaders are taking a risk when they set unrealistic goals. In the challenging global environment, where everyone is replaceable, employees are tempted more than ever to break rules, regulations and … Read more

A sales folder printing

A sales folder printing can be a salespersons’ best friend. These informative folders printing offers businesses a reason to call potential client for a meeting. It makes a first professional impression and leaves more than just a calling card behind. Furthermore, smart business leaves or sends them after a meeting. That printing folder would keep … Read more

A sales folder printing

A sales folder printing can be a salespersons’ best friend. These informative folders printing offers businesses a reason to call potential client for a meeting. It makes a first professional impression and leaves more than just a calling card behind. Furthermore, smart business leaves or sends them after a meeting. That printing folder would keep … Read more