Brand Positioning

Brand positioning refers to “target consumer’s” reason to buy the brand in preferences to others. It is a very grateful method in the marketing arena. It ensures that all brand activity has a common aim; is guided, directed and delivered by the brand’s benefits to buy; and focuses at all points of contact with the … Read more

Cross Culture Research Between Kuwait And United States Of America

Introduction In this wide world the values, culture, norms, consumption pattern, and shopping behavior are different. It is true, in the era of internet the sides world is very close to each other. However; still many differences are alive. The differences between the United States of America and Kuwait from the marketing field are to … Read more

Consumer Behaviour: Sports Spectation

“ 1).There are many key motives for sports spectation according to me. The sports fan motivation scale shows eight motivational factors: self esteem behavior, escape, eustress, entertainments, economic factor, aesthetic qualities, family need and group affiliation. in the reality, there is relationship between the spectator motivational factor and overall spectator involvement. in the entertainment factor, … Read more