The Success of Coca-Cola in the Soft Drink Market

In the years between 1975 and 1993, the Coca Cola Company posted an average return on equity of 30.5%. Similarly, PepsiCo Inc. recorded an average return on equity of 21.2%. Although these figures likely include the return form non-soft drink operations (it’s difficult to tell from the available information in the Yoffee and Foley case), … Read more

The Maturity of the Six Stages of Social Business Transformation Strategy

Altimeter identifies six stages of social business transformation, how would you assess the maturity of this brand’s social business strategy? Altimeter’s Charlene Li and Brian Solis establish that businesses are born as equals in their social media maturity. There are emerging organizations that have social media strategies against “social business”. Business invests in social media … Read more

Nordstrom: Dissension in the Ranks?

The case questions the compensation policies and practices of Nordstrom, which are linked with its cultre of high-touch customer-service. Nordstrom was publicly lambasted by labor unions and the news media for its practices, which led to employees allegedly underreporting actual work hours in the interest of keeping both their commissions high and the best floor … Read more

Porter’s Five Forces Analysis of Starbucks

Starbucks Coffee faces the strong force of competitive rivalry in the five-force analysis model, this force pertains to the influence of competitors on each other of competition. Large number of firms. Low switching cost. Variety of firms. The company is facing a large number of competitors which different size, specialties and strategies For example Starbucks … Read more

The GoPro Brand Analysis

The GoPro brand is synonymous with action cameras as the Nick Woodman-led company essentially created this market by launching the first commercially available action camera back in 2002. There is no significant factor for politic and economic in this sector, However for the social factors it make this company business become bright in the recent … Read more

The GoPro Brand Analysis

The GoPro brand is synonymous with action cameras as the Nick Woodman-led company essentially created this market by launching the first commercially available action camera back in 2002. There is no significant factor for politic and economic in this sector, However for the social factors it make this company business become bright in the recent … Read more

Youtube Campaign For Flight Club

The YouTube campaign benefits from the superstars that go to the shop as each of them already has loyal fan base. Most of these supporters follow their favorite celebrities keenly online. Having the stars appear on the show guarantees that their fans will watch their favorite celebrities shopping, which in turn motivates the said fans … Read more

"Maggi" history of the company of minute noodles

  Maggi is a worldwide brand of minute noodles asserted by Nestle since 1947. The association at first was formed in Switzerland in the year 1872 by Julius maggi. Maggi noodles were pushed in India in the mid 1980. The Chairman of Nestle Carlo M Donati passed on the noodles to India As a customer we accept an imperative part in the economy neighbourhood, nation and … Read more

Hydroponics Lighting Guide

HID Lights HID (High Intensity Discharge) lights are the most popular grow lights for now, mostly used by professionals. They are highly intense and provide a very high quantity of visible light per watt of electricity consumed meaning they are highly efficient. They are classified into different types based on the material used to make … Read more

How Url Shorten Company Make Money

Many, including some readers of Genbeta, wonder how companies that are dedicated to shorten URLs earn money. While it is true that the boom of this type of services was seen a couple of years ago, today there are still a few well known to all: bit. ly, tinyurl, goo. gl, etc. The question of … Read more

About Apple Inc.

APPLE Apple Inc. is an American multinational technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and online services. The company’s hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smart watch, the Apple TV digital … Read more

H&M company

Pail Jain, Regional CSR Manager of H&M was presenting their sustainability activities. As per her presentation H&M sustainability efforts are illustrated here. H&M is one of the largest buyers of clothing providing fashion and quality at the best price worldwide having approximately 2200 stores across 38 countries. This value driven company was found in 1947 … Read more

Owen Grady Jurassic World 2 Vest

Our lives are incomplete without a proper wardrobe. It is very important to have a well-managed wardrobe in your dressing room with latest style outfits. When your wardrobe has dresses and accessories according to the latest fashion trends, it will give you sense of completion and satisfaction. As this is the era of modernization and … Read more

Calvin Klein: 4P analysis

The marketing mix refers to a set of marketing tools that a firm uses to achieve its marketing objectives. The marketing mix comprises of 4P’s that are: Product Price Place Promotion 3 more P’s have been added to the modern and service marketing mix which are: Process People Physical Environment CALVIN KLEIN MARKETING MIX PRODUCT: … Read more

Brand Equity

Absolutely, it’s a proven thing that the people are more willing to pay for a famous brand than for a product with the same specifications produced by a less famous brand. In the marketing industry, the concept is referred to as Brand Equity. Basically, Brand Equity is the values associated to a brand name, based … Read more