Study Like a Boss
Old Spice, a very popular brand of male grooming products, is manufactured by Proctor and Gamble. Old Spice was originally founded in 1934 by William Lightfoot Schultz. Proctor and Gamble is a multinational consumer goods company located in Cincinnati Ohio, and took over Old Spice in the year of 1990 from Shulton Inc. Ever since … Read more
Company profile Lululemon was founded in 1998, by Chip Wilson. After attending a yoga class, Wilson noted that the existing cotton clothing which people wear in yoga class was neither fitted nor appropriate for sweaty and stretchy yoga. He then spotted a gap between the increasingly popular sport and the unmet demand of yoga clothing. … Read more
UGG Australia is an American footwear company. It is a part of the Decker’s Outdoor Corporation. UGG is a high quality known brand in the United States as well as over one hundred and thirty other countries for footwear. Although, they do sell other products UGG is mainly known for its boots and slippers, as … Read more
When it comes to athletic apparel, the first company people think of is either Nike or Adidas. Why? Both Nike and Adidas have done an impressive job in marketing their products, with popular spokesperson like Kobe Bryant or Derrick Rose. Nike’s success is attributed to its products contributing to the success of the athletes who … Read more
Employees being the pillar of organization, their problems have to be addressed first. While Lululemon perceived and projected their employee relation to be excellent, the truth was far from what it looked. Stokes (2008) has illustrated that Lululemon’s business model was based on raising the level of health for their staff and community. But sadly … Read more
