History of Starbucks

Starbucks is named after the first mate in Herman Melville’s Moby Dick. Their logo is also inspired by the sea – featuring a twin-tailed siren from Greek mythology. Their story began in 1971; back then the company was a roaster and retailer of whole bean and ground coffee, tea and spices with a single store … Read more

A Study on the Business Strategy of Starbucks

Organizational Culture The Starbucks Company has a cultural strategy that is aimed at bettering their business operations worldwide. There are essential elements that influence the success of the company in the industry. One significant cultural practice at the company is servant leadership, which aims at supporting employees who are ranked low in the company profile. … Read more

The Business Model of Starbucks

Starbucks is a giant coffee chain, which targets customers who are willing to spend extra in search for high quality service and product. The company has been developed on a significant understanding on the different levels of customers who form the primary target for the company. The company products are very specific to the different … Read more

Porter’s Five Forces Analysis of Starbucks

Starbucks Coffee faces the strong force of competitive rivalry in the five-force analysis model, this force pertains to the influence of competitors on each other of competition. Large number of firms. Low switching cost. Variety of firms. The company is facing a large number of competitors which different size, specialties and strategies For example Starbucks … Read more

Overview of Starbucks Distribution Channel in Singapore

In general, company can distribute products to customers through various of distribution channels, for example: stores/outlets, wholesalers, retailers and so on. In Singapore, Starbucks are using the following channels for their product distribution: Intensive Distribution Channel (Starbucks outlets / cafes, other retailers, online platfrom) Exclusive distribution channels for food delivery services (Foodpanda) Intensive Distribution Starbucks’ … Read more

Starbucks Business Model

Starbucks Corporation is an American company, which was founded in March 1971 by three people who met in college (Baldwin, Siegl and Bowker). Although its headquarter is based in Seattle, Washington, the company operates in more than 23,700 locations worldwide as of 2016 with more than 22 billion USD in sales. Starbucks considers itself as … Read more

Starbucks Business Model

Starbucks Corporation is an American company, which was founded in March 1971 by three people who met in college (Baldwin, Siegl and Bowker). Although its headquarter is based in Seattle, Washington, the company operates in more than 23,700 locations worldwide as of 2016 with more than 22 billion USD in sales. Starbucks considers itself as … Read more