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Sony By Honorary Chairman

Sony has four products categories as gateways to the networked world: digital TV’s and set-top boxes, VAIO home-use PCs, mobile devices and the best selling of them all is the Playstation 2 (PS2). With all of the new products like the PS2 and Sony. com, released their sale were still low.

Sony consolidated net sales decreased 1. 7% and operating income fell 30. 9%. However, on a local currency basic, it as a year in which Sony’s businesses performed well. The PS2 went on sale in 2000 and shipped over two million units in less than three months. The biggest reason for me choosing this company was because of the great products they produce.

From Vega’s TV’s to blockbuster motion pictures and all that fall in between, Sony has proven to be a well-rounded company. Sony’s Internet service provider So-Net, which has operated in Japan since 1996, offers some great features like: network-based content and service. In February 2000, Sony established SonyStyle. com in Japan to conduct marking and sales of Sony products.

As a hardware company and a provider of content and services they are number one in many of today’s homes. At the end of march 2000, the market capitalization of Sony Corporation was 13 trillion. This was a big increase form the previous year amount of 4. rillion. Income before taxes and net income figures for the year included gains of 58. 7 billion and 30. 7 billion.

Sony’s financial conditions are now strong and remain strong. Total assets increased by 508. 1 billion, or 81%, this year. It was estimated that the total assets would have increased by approximately 15% compared with the previous year. Sony’s stock was at 61 percent at the time of my paper. Investments and advanced by 94. 9 billion. Sony has taken one more even bigger step to make environmental actives a core element of its management system in order to reduce its impact.

Sony makes effort as much as possible to reduce the energy that products consume and the resources used to make them. They also try to avoid using materials with a high environmental impact. Presently, music distribution service and e-commerce are readily available on the Internet.

However, in the broadband network era, reams of data, including images and music, will be smoothly exchanged over high capacity, high-speed communications based on ADSL, cable, fiber optics, digital broadcasting, and many others. Sony has a lot in store for us, and I for one can’t wait to enjoy more of their products and service’s.

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