Ethiopian Coffee

In the documentary Black Gold, it explains the story about Ethiopian coffee farmers who struggle to seek higher prices for their coffee beans. Ethiopia is the largest producer of coffee in Africa and makes up 67 percent of export revenue in Ethiopia. With over 15 million individuals depending on coffee farming and production for survival. … Read more

The caffeine consumption review

We all love to drink coffee, we used to drink coffee when we wake up in the everyday to kick-start our morning. But you will absolutely not love the bad effects that coffee can bring to you.Caffeine goes about as a stimulant by enacting the central nervous system. It can battle tiredness and enhance concentration … Read more

The analysis of Dunkin Donuts

Dunkin Donuts faces a very competitive environment within the coffee and snack industry. A major threat is other large competitors, including Starbucks Corporation, Peet’s Coffee, and newer entrants like McDonald’s McCafe, with the most significant threat coming from Starbucks. While Dunkin Donuts, as of April 2011, owns 16.1% of the market, Starbucks has 32.6% of … Read more

Starbucks case

Coming to the social media, Starbucks makes a really virtuous use of the social media as its marketing strategy. The first and foremost thing they did was to offer free Wi-Fi to its customers. When anyone talks about social media, Facebook, instagram comes in mind. So therefore, in 2008, Starbucks made their Facebook page and … Read more

The caffeine consumption review

We all love to drink coffee, we used to drink coffee when we wake up in the everyday to kick-start our morning. But you will absolutely not love the bad effects that coffee can bring to you.Caffeine goes about as a stimulant by enacting the central nervous system. It can battle tiredness and enhance concentration … Read more