Strategical And Marketing Analysis Of Adnams Plc Brewer Of Beer

Executive summary This paper is divided into two parts. Part one of the paper addresses the strategy analysis while part two addresses the marketing analysis. In the strategy analysis, tools such as SWOT analysis and the Porter’s five forces are used to determine the strategic positioning of Adnams. SWOT analysis identifies the internal strengths and … Read more

"A History Of The World In 6 Glasses"

“A History of the World in 6 Glasses” The author’s main thesis is that ever since humans have settled around rivers, drinks have greatly shaped human history. These fluids are vital because unlike food, humans can not go long without drinking water and water is needed for our survival. Beer’s discovery may have led to … Read more

The History Brewing

The first and most important step in brewing is cleanliness. “Brewing is ninety percent janitorial,” said Frederick Bowman, founder of Portland Brewing. (Bowman) The first step in the actual brewing process is malting. Malting is what is done to the barley to prepare it for brewing. The steps of the malting process release the starches … Read more