Grocery Stores and Their Strategies

Consumer Target Strategy of Grocery Stores This past week I visited three stores in the greater portland area that specifically target consumers who need groceries. These three stores were Market Basket in Biddeford, Sam’s Club in Scarborough and Shaw’s in Scarborough. The first store I visited was Market Basket in Biddeford. Market Basket is a … Read more

Trader Joe's: A Strategic Analysis

Trader Joe’s: A Case Study and Analysis Joe Coulmbe, the innovate and unorthodox founder of Trader Joe’s, opened his first grocery store chain in 1958 called Pronto Markets. Originally located exclusively in Southern California, Joe Coulombe began to build his quite empire by revolutionizing the traditional business strategies employed by the supermarket industry. After 10 … Read more