The type of merchandise can be categorized into four basic classifications: clubs, apparel, travel and accessories. The Club vendors that are carried are: Taylormade, Callaway, Titleist, King cobra, Adams, Ben Hogan, Cleveland, Ping, and Nike. The in house private labels are: Zevo, Lynx, Killer Bee, and Snake Eyes. Apparel and shoe vendors are: Adidas, Footjoy, Nike, Callaway, Ashworth, Oakley, Ecco, Bite, Greg Norman, Tehama, Pebble Beach, LPGA, Lady Fairway, Ping, Sun Mountain, and Etonic. All accessories are either Golden Eagle or Gear for Golf.
The store is divided into three main sections with clubs on the left side, accessories and components in the middle and apparel and travel on the right side. The clubs are arranged with the most expensive and popular in the front. It also starts with the drivers on the front bays, irons mounted along the wall, wedges in the back bays ending with a pre-owned section in the far back. The apparel section is the smallest of the store. It is arranged with 4×4 fixtures in the middle and mounted displays on the three surrounding walls.
Only polo’s shirts and shorts are carried. The shoe department is a little larger than the clothing. It has three surrounding walls with a hero wall displaying the available assortment on the back wall. Accessories are in the middle of the store. They are in sections clearly labeled: head covers, gloves, balls, components, training aids, gifts, tees, and miscellaneous accessories. The ball displays are the most prominent. They are situated right in the front and the boxes are very colorful and bright.
The polo’s come in an assortment of colors such as blue, black green, hite, yellow, orange, red, purple, and brown. The style ranges from solid shirts to small stripes, wide stripes, prints, and waffle print. Only one main style is carried and that is the polo’s. The size ranges are pretty basic. For men the range is medium to extra- extra large. Women’s sizes range from extra small to extra large. For shoes the sizes range from 8 to 13 for men; and 5. 5 to 10 for women. The best selling colors in the clothing department are light blue, white, and light yellow.
This is because of the hot weather and nobody ants to be outside in the sun golfing in a black shirt. The best selling items in this channel are the light colored polo shirts. This is because of the warm weather. For clubs the R-7 quad is the best seller of the season. It is the newest club on the market and most popular on tour. It is a highly customizable club and that is what is bringing on its popularity. The Nike one black and Titleist Pro V1 balls are the big seller in the balls. They have a hard time keeping both of those stocked due to the high demand.
