A generic product is when a company places a broad definition on their product/services offered. The generic product offered by the World Wrestling Federation is violent entertainment. This entertainment can be seen as tame when compared to earlier forms. An example is in 15th century England people used to convene in the local town square to watch executions for a form of entertainment. Although this is probably not the type of entertainment that the WWF wants to be associated with but they both servers the same entertainment value.
The WWF offers the consumer entertainment that is staged. Everyone knows it, and people enjoy watching this because of its humorous content. It is truly amazing that these giant men have the ability to do these stunts. I think many people look up to these amazing athletes. That’s probably the biggest offering the WWF can give, is a group of role models for children in a country which compared to the rest of the world is morbidly obese.
I feel that the WWF’s roots are buried too deep for this negative publicity to affect them. New sponsors already have taken the place of old ones. Also, RC Cola, who has a strong hold on teenagers (which is the primary watchers), already took the place of Coca Cola who backed out of the advertising during Smackdown. Advertisers will always want to be associated with the WWF; their numbers are just that high.
