Imagine the horror to find one day, due to your lack of conserving used cooking fats and bones, the country loses multiple soldiers and a war as well. During World War 1, the Bone and Fat Bucket advertisement was published to help produce more munitions for the war. As we go on in further years to World War 2, the “Sulfa, Please! ” ad was published aiming more toward emotions, to save more lives by increasing the number of drugs needed in war. The advertisements are related in logical ways, but the Bone and Fat Bucket ad was more diverse when it comes to their audience, and when observing the style.
Drawing your attention to the audience of these advertisements, readers of these ads may assume t are aimed more toward housewives. With common knowledge you know housewives in the 1900s tend to handle the cooking, cleaning, and caring for children majority of their day. Based upon research on the “Sulfa, Please! ” article made by the War Production Board, the audience is not housewives in particular, the target is American women in general. As for the Bone and Fat Bucket advertisement made by the Domestic Savings Committee, the public as a whole is the audience.
The article “Sulfa, Please! ” aims at women only, which can possibly decrease its contributors. Whereas the Bone and Fat Bucket advertisement aims at an extensive audience, the public, which can possibly cause an increase in contributors. Reading and analyzing these advertisements the “Sulfa, Please! ” article may drive away lots of men causing a Student 2 decrease in providers. By the public being the audience for the Bone and Fat Bucket advertisement, there can be a possible increase in the production of munitions, because everyone on lanet earth is considered “the public”. Although the “Sulfa, Please! ” article lacks in gaining more contributors, it touches more on the emotional perspective. To reach a promoter’s goal, a company may use emotional appeals. As an advocate making your advertisement more public is your only concern.
One will do whatever possible to make the consumer buy, or contribute to the objective, including making the audience have sympathy for the subject by inputting real life examples that may touch one’s heart. The article “Sulfa, Please! provides a real life situation to emphasize the importance of used cooking fats. The article demonstrates a wounded American boy being helped by a companion. He asks the companion for sulfa, which is a drug used to fight off infection. It goes on to tell you that the same used cooking fats found in kitchens is what helps produce this drug. The part that grabs the reader emotionally is where it states, “No material of war that you can help provide means more in terms of life or death. ” This statement gives viewers a sympathetic feeling that will draw them into providing used cooking fats.
It will also give you a feeling of guilt if you do not contribute. By providing a real life example that causes an emotional call, the War Production Board will possibly gain more contributors, causing the article to be very sufficient emotionally. The Bone and Fat Bucket advertisement did not appeal emotionally to the audience. It only presents a photo of a person emptying their bones and fat into a bucket, which has no emotional connection. Plus the article has no thoughtful words, it only lists the items that the bones and fat would go toward.
This ad provides no form of persuasion or appeal. Logically, the Bone and Fat Bucket advertisement would use your contributions toward conservation to produce more items without drawing you in emotionally. Student 3 Persuading by the use of reasoning is always a better way to advertise a product. The more reasons you have the more eyes you grab. The article “Sulfa, Please! ” is asking for used cooking fats to produce medicine only. To differ, the Bone and Fat Bucket advertisement is asking for bones and fat to produce multiple things.
This advertisement tells its audience that the company will make glycerin for explosives, glue for aero planes, and fertilizers for food production. Majority of people will contribute to what produces more out of what the viewer provides. The more reasoning you have the greater pull of suppliers you will produce. Although, the Bone and Fat Bucket ad did not provide much information, it still produces more things with the same products needed in the “Sulfa, Please! ” article. Besides, the “Sulfa, Please! ” article stirred the audience away from the main point to give a scenario.
Yet, the Bone and Fat Bucket advertisement provided only the necessary information. However, both advertisements provided logical information on exactly where you should take the products. The “Sulfa, Please! ” article informed you to take your used cooking fats to your meat dealer, and the Bone and Fat Bucket advertisement informs you to take your bones and fats to the Dustman, dealer, or sell to the marine stores. Likewise, both ads are structured differently and have their own unique style and appearance. Appearance is an important essential to advertising.
If a reader sees a dull and basic ad they may overlook it. Whereas if a reader sees an advertisement full of colors and promotions the reader will stop and analyze the ad. During the early 190 900s, printing in color was rare due to being so expensive. From this the audience can assume that the War Production Board did not have enough resources to print in color. So therefore their article may be less appealing to American women than the Bone and Fat Bucket advertisement. Along with that, the Bone and Fat Bucket advertisement gets straight to the point.
The Domestic Savings Committee did not Student 4 provide much information at all, only their objective. Whereas for the “Sulfa, Please! ” article, the War Production Board made their article lengthy and provided extra information to get their theme across. As a reader you may not have the energy or time to read lengthy articles. In this instance, the Bone and Fat Bucket advertisement would grab more readers due to it being short and sweet. Advertisements is a way to get your product in all individual’s sight and out to the public.
In the world today, a good advertisement would go viral on social networks and the internet. These advertisements being analyzed in specific are targeted to women and the public during the 1900s. It shows how significant used cooking fats for medicines, and bones and fats for munitions are to help win wars. These advertisements were similar in many ways, but also different. Both advertisements have a common goal, but still from a reader’s standpoint are different in structure, logically, and emotionally.
They both are asking for help to provide for the army, and also for their audience to conserve more used cooking fats. However, each advertisement is using the products being conserved for a different cause. The “Sulfa, Please! ” article is using the kitchen fats for medicines, whereas the Bone and Fat Bucket advertisement is using the bones and fat for food production, explosives, and aero planes. Going deeper in analyzing these ads with the use of emotional appeals, logic, and style they come off to their audience differently in each aspect. Emotionally, the “Sulfa, Please! article would have a greater appeal to American women.
Logically, the Bone and Fat Bucket advertisement provided a greater variety of items the army would use from the public’s conservatives. Ads would have a greater appeal if in color, and straight to the point as shown by the Bone and Fat Bucket ad as well. These advertisements have a similar purpose, but observing their differences would help Student 5 determine which would consume more contributors. Advertisements requires more than just basic concepts, getting your audience’s attention is essential to reach your common goal.
