What is PEST analysis?

PEST analysis describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. It is a strategic tool for understanding market growth or decline, business position, potential and direction for operations. PEST is an acronym for “political, economic, social, technological. In other words PEST basically stands for Political, Economic, Social and … Read more

Principles of Panda Express: casual restaurant chains delivering cuisine

Panda Express is one of the fastest casual restaurant chains delivering American Chinese cuisine all over headquartered at Rosemead, California. It has almost 2000 outlets in 50 cities of US, the District of Columbia, Puerto Rico, Guam, Canada, Mexico, South Korea and the United Arab Emirates. The first Panda Express was opened in 1983, in … Read more

PESTLE Analysis Of Aviva Company

Aviva was established in 2000 through the merger of two British insurance firms with heritage of over 300 years, however the name Aviva wasn’t implemented until 2002. Aviva operates globally and is the UKs largest insurer employing 30,021 people, with 14,600 of those being in the UK (Aviva, 2018a). They provide platforms for protection through … Read more

Stakeholder impact analysis

Stakeholders are those who are directly or indirectly related to the business and also business can influence their life positively or negatively. Businesses success or failure can be result of their prosperity as well. For a construction industry, the number and variety of stakeholder is vast. Here the stakeholders of construction industry are separated into … Read more

Acme Consulting

Acme Consulting is a consulting company specializing in the marketing of high-technology products in international markets. Its expertise is the marketing of personal computers and market research, all in international markets. Situation Analysis Acme Consulting offers high-level expertise in international business development, channel development, distribution strategies, and marketing of high-tech products. The company aim to … Read more

Porter’s Five Forces Analysis of Starbucks

Starbucks Coffee faces the strong force of competitive rivalry in the five-force analysis model, this force pertains to the influence of competitors on each other of competition. Large number of firms. Low switching cost. Variety of firms. The company is facing a large number of competitors which different size, specialties and strategies For example Starbucks … Read more

Acme Consulting

Acme Consulting is a consulting company specializing in the marketing of high-technology products in international markets. Its expertise is the marketing of personal computers and market research, all in international markets. Situation Analysis Acme Consulting offers high-level expertise in international business development, channel development, distribution strategies, and marketing of high-tech products. The company aim to … Read more