Toyota has built a huge manufacturing company that can produce millions of cars each year for a wide variety of consumers. Why was it able to grow so much bigger than any other auto manufacturer? The Toyota Company grow so much bigger than any other auto manufacturer because of the act according to the preference of the customer market segment. Toyota Company produces large range of subcompacts to luxury and sports vehicles to SUVs, trucks, minivans, and buses. They segment their product according to the need of the customer. They create their market segment. They produce Scion car that targets the teenage and it becomes famous among the teenage.
Has Toyota done the right thing by manufacturing a car brand for everyone? Why or why not?
I think the Toyota Company has done the right thing by manufacturing a car brand for everyone. They manufacture a really great range of exciting new cars which will open people’s eyes and minds. They analyze what a customer needs and develop the same feature automobile at a comparable price. They divide their market segment. In the market, there are different people with a different perception. Toyota prove they produce a wide variety of the auto that will use by different types of customer. They try to develop the auto according to customer perception. They want to satisfy each customer. The price range of the Toyota Company is lying very expensive to inexpensive. Toyota automobile is in the reach of the middle class to high class such that the user of the Toyota automobile is very much higher than other automobile companies. Toyota understands that each country defines perfection differently.
Did Toyota grow too quickly as Toyota suggested? What should the company do over the next year, 5 years, or 10 years? How can growing companies avoid quality problems in the future?
Toyota Company grows too quickly as they suggested. Toyota is integrating its assembly plants around the world into a single giant network. They do customize on the car according to the need of the customer. Toyota’s need to keep its product’s selection and quality superior to their competition. Toyota company are become one of the successful manufacturing companies due to their consistent quality. They have to maintain their performance quality. Whether they customized the car or develop a new model according to customer need they need to maintain the same core quality all around the world. They need to maintain reliability on automobile. The same superior quality and dependable should be maintaining.
The design of the automobile should be unique and while developing new model design car they need to maintain core material as same. They need to customize regular according to the customer. They need to maintain an extraordinary look for each model. Such that it will look very distinctive than a competitor. They need to produce high quality and high specification design automobiles. They need to give services after purchasing the product and more ever they have to deliver every item in the time. They need to create more value of automobiles by giving some of the discounts or either by various services.
They need to provide e-support for their customer and they need to update their information through the media. As we know people perfection are different according to the geographic area. A great product by itself is not enough so Toyota need to advertise itself according to customer perfection at that place. They need to make market strategies differently in a different country. The Toyota Company is giving Guaranteed Auto Protection to its customer. They need to keep it up.