Analysis of Young Vietnamese Consumers’ Makeup Application from Reference Group Perspective

“The world’s biggest power is the youth and beauty of a woman” – Chanakya Despite the appraisal on inner beauty, the power of beautiful appearance is undeniable. The urge of being beautiful resulted in individuals’, especially females’ huge expenditure consuming of products (e.g. cosmetics) and methods (e.g. makeup) to modify and enhance their physical outlooks. … Read more

Vietnamese culture

It is evident that every country will display a different culture that best fits the citizens and working system. Without the diversity of cultures, the values, beliefs and perceptions of different countries citizens wouldn’t be prominent, leading to every country being similar. Divergent cultures make for independent countries. I have been fortunate enough to explore … Read more

Case study: Ho Chi Minh and Vietnamese independence

In 1945, Ho Chi Minh gave a speech declaring the independence of Vietnam. Vietnams impendence came after being exploited by the Japanese and the French. “The first lines of his speech repeated verbatim the famous second paragraph of America’s 1776 Declaration of Independence.” (Ho Chi Minh, 1945) Ho’s speech proclaiming Vietnam’s independence contains a demand … Read more

The Vietnamese New Year’s Eve

After Christmas holiday, we are all welcoming the whole new year of 2018. I wish all of you – who are reading this article before 2018 – a year with full of joy and health, two things that are the most important in people lives. When it comes to “the last day of the year”, … Read more

Vietnamese culture

It is evident that every country will display a different culture that best fits the citizens and working system. Without the diversity of cultures, the values, beliefs and perceptions of different countries citizens wouldn’t be prominent, leading to every country being similar. Divergent cultures make for independent countries. I have been fortunate enough to explore … Read more