Why Is The Soft Drink Industry So Profitable

Coca-Cola and Pepsi-Cola have been in a long-standing battle for supremacy in the soft drink industry. While Coca-Cola has always been the clear leader, Pepsi has made inroads in recent years, particularly with its aggressive marketing campaigns. Despite Coca-Cola’s dominance, Pepsi is actually more profitable. In 2017, Pepsi’s operating margin was 17.2%, compared to Coca-Cola’s … Read more

Brand Comparison

Coca-Cola and Pepsi are two of the most popular carbonated beverages in the world. Though they are similar in many ways, there are also some key differences between the two brands. Coca-Cola was first introduced in 1886, while Pepsi came about 36 years later in 1922. Coca-Cola originally contained cocaine (hence the name Coca), but … Read more