Assessment of Samsung’s Technology Integration to the Management of Customer Interaction

Samsung is crossing the borders of technology in integrating technology to its customer relationship management. For instance, since 2003, the company has been using mySAP as a foundation of its marketing campaign. The application runs on android equipment’s allowing customers to get all the services they need from an office at the comfort of their … Read more

Customers Relationship Management (CRM)

A) Customers Relationship Management (CRM) Customers Relationship Managements used to build up and maintain a good relationship with customers. CRM business model used by Dell is direct business model, where the computer systems are custom-built based on customers’ specifications and services are tailored to customers’ needs. Dell is using CRM system to contact customers directly … Read more