Why Is The Soft Drink Industry So Profitable

Coca-Cola and Pepsi-Cola have been in a long-standing battle for supremacy in the soft drink industry. While Coca-Cola has always been the clear leader, Pepsi has made inroads in recent years, particularly with its aggressive marketing campaigns. Despite Coca-Cola’s dominance, Pepsi is actually more profitable. In 2017, Pepsi’s operating margin was 17.2%, compared to Coca-Cola’s … Read more