ELIE SAAB’s Business Model: A Study

Introduction ELIE SAAB (also referred to as ES) is a high fashion brand founded by Lebanese fashion designer Elie Saab in Beirut in 1982. (FMD, n.d.) In the 1980’s his creations characterised by embroidered lace, precious fabrics, beading, crystals and other rich details started attracting royalty from all over the world, which had a positive … Read more

Guccio Gucci: the History of Success

Everything started in Florence in 1921 when Guccio Gucci, coming back from London where he was working for the Savoy Hotel, decided to open a shop specialized in fine leather goods. He started selling leather bags to horsemen because the Florence nobility started to ask him to make accessories for horse riding, in this way … Read more