Amplified Brand Awareness. Every single possibility you have to syndicate your content and boost your visibility is valuable. Your social media networks are just new networks for your brand’s voice and content. This is essential since it simultaneously makes you simpler and more easily accessible for new consumers, and makes you more informed and well-known for existing customers. For example, a regular Twitter user could find out about your company for the very first time only after coming across it in a newsfeed.
Enhanced Customer Insights. Social media also provides you a chance to increase valuable information regarding what your customers have an interest in and exactly how they act, via social listening. For example, you can keep track of individual comments to view exactly what individuals think about your company directly.
Increased Incoming Traffic. Without social media, your inbound traffic is restricted to people already aware of your brand and individuals looking for keywords you currently rank for. Every social media account you add is an additional path leading back to your site, and every part of content you distribute on those profiles is another chance for a new visitor. The more premium content you syndicate on social media, the more inbound traffic you’ll create, and more traffic means more leads and more conversions.
Improved brand loyalty. Based upon a report released by Texas Tech University, brands who interact on social media channels enjoy higher loyalty from their customers. The report concludes “Business should make use of the tools social media gives them when it comes to networking with their audience. A tactical and open social media plan could prove significant in morphing consumers into being brand loyal”.
Better conversion rates. Social media marketing brings about higher conversion rates in a few unique ways. Perhaps one of the most significant is its humanization element; because brands become more humanized by interacting in social media channels. Social media is a place where brands can act like individuals do, and this is essential because people like associating with other people; not with companies.
Better Search Result Rankings. SEO is the best way to capture related web traffic from online search engine, but the demands for results are always changing. It’s no longer enough to frequently update your blog, ensure enhanced title tags and meta descriptions, and distribute links pointing back to your site. Google and other search engines may be computing their rankings using social media presence as a substantial factor, because of the fact that strong brands usually use social media.
More Opportunities to Convert. Every post you create on a social media platform is an opportunity for customers to convert. When you build a following, you’ll at the same time have access to new customers, recent customers, and old customers, and you’ll be able to engage with all of them. Every blog post, image, video, or comment you share is an opportunity for somebody to react, and every reaction could result in a site visit, and ultimately a conversion.
Minimized Marketing Costs. Based upon to Hubspot, 84% of marketers found as low as six hours of effort per week were enough to generate increased traffic. Six hours is not a substantial investment for a channel as huge as social media. If you can offer just one hour a day to developing your content and syndication strategy, you could start viewing the results of your initiatives. Even paid promotions through Facebook and Twitter are reasonably cheap (depending upon your goals, of course). Start small and you’ll never need to worry about going over budget– once you get a better sense for what to expect, you can raise your budget and increase your conversions similarly.
Greater Brand Authority. Socializing with your customers regularly is a show of good faith for other consumers. When people go to praise or brag about a product or service, they rely on social media. And when they post your brand name, new audience users will want to follow you for updates. The more users that are speaking about you on social media, the more valuable and trustworthy your brand will seem to new customers.
Richer User Experiences. Social media, at its primary, is a communication channel like email or phone calls. Every single customer conversation you come with on social media is an opportunity to openly demonstrate your customer service level and enhance your association with your customers. For example, if a customer makes a complaint about your product on Twitter, you can instantly address the comment, apologize publicly, and take action to make it right. Or, if a consumer praises one, you can say thank you to them and recommend additional products. It’s a personalized experience that lets customers understand you care about them.
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