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The Portrayal of Powerful Women in the Media

The purpose of this presentation is to show the portrayal of powerful women in the media and to gain a perspective of different ways the media tend to elaborate and focus on gender issues than the public may think. I agree that powerful women are often portrayed unfairly in the media and that this could affect the progress they make in their careers. I think that although women are making strides in the right direction, the often-negative portrayal of powerful women in the media can be unwarranted and lead to the unfair perception of women in powerful positions.

Nowadays, there are many men and women who argue that the movement to treat women equally in the corporate world is going along well and they have no complaints. Kristin Milligan in her article about the protyle of powerful women through media said there are many women who are making strides in the corporate world and beyond, and there is a lot to be said of their success. Women are also starting to get more promotions than they have in the past and are starting to be recognized for their talents more often in the corporate world than ever before. Recent studies have demonstrated that women continue to add value to companies when they are part of executive management.

The media can play a significant role in either preserve or challenging social norms. I read article called Media’s Influence on Social Norms for Sabrina Lea that the gender bias means that women are extremely underrepresented in politics, and when they are, the emphasis is placed on what or who they are wearing and not on their policies. Erika Falk, author of “Women for President: Media Bias in Nine Campaigns” discovered that female candidates were subjected to quadruple the amount of appearance-based coverage in comparison to their male counterparts.

The portrayal of women in media is often misrepresentative. If men are portrayed in the media as being weak or feminine for showing emotion, then teenager males will assume that is a sign of weakness and try to suppress an entirely normal biological function. If women are represented in the media as being a ‘Bad women’ for being assertive in the workplace, then people assume confident women in leadership roles are bossy or dictator.

Heather Cumberledge the author of the representation of women in media needs to change said women have struggled to break through into male-dominated careers for decades due to stereotypes fostered by the media’s influence. Jean Kilbourne in her presentation of the dangerous ways ads see women explain that as women are being sexualized in ads they are being objectified and treated differently than they should. Photoshop has a huge effect on this whole process. Also, in the Ted talk showed a picture of girls that didn’t look the same in real life after all change and retouch.

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