Emilio Pucci born 20th November 1914, he was a Florentine Italian designer and a famous politician.
Pucci was one of Florence’s oldest noble families, and he would live and work in the family house, because his house was in the heart of Florence and this was ideal location for professional life of his was in Florence. He also performed the other curriculums activities such as a swimming, skied, fenced, played tennis and raced cars.
At the age of 17, he traveled to Lake Placid, New York, as part of the team at the 1932 Winter Olympics, but he did not compete.
After school days ,he started his education at the University of Milan, further he studied agriculture at the University of Georgia in Athens, Georgia, where he perform the role of the Demosthenian Literary Society’s member. He got a scholarship in same field.
In February 1959, he married Cristina Nannini from Rome about whom he later remarked, “I married a Botticelli”. They had two children, Alessandro and Laudomia. Alessandro died in a car crash in 1998, six years after his father.
He completed his MA in social science from Reed in 1937, and was awarded his doctorate in political science from the University of Florence the same year.
Pucci designed clothes first for the Reed College skiing team. His designs became famous in 1947, at that time he was in Switzerland. Firstly, he had designed sportswear for a female friend was photographed by Toni Frissell, a photographer working for Harper’s Bazaar. Frissell’s editor asked Pucci to design skiwear for a European Winter Fashion, which introduced in the winter 1948 issue of the Bazaar.
Although there had been some experiments with stretch fabrics before the war, Pucci’s sleek designs caused a sensation, and he received offers from American manufacturers to work them. Instead, he left the Air Force and set up house in the fashionable resort of Canzone del Mare on the Isle of Capri.
Initially, he tried to produce a swimwear line in 1949, but he soon moved onto other items such as brightly coloured, silk scarves. Stanley Marcus of Neiman Marcus encouraged him to make the designs in blouses and then a popular line of wrinkle-free printed silk dresses.
As the decade progressed his designs were popular and worn by everyone from Sophia Loren to Jackie Kennedy.
In 1959, Pucci decided to create a lingerie line. His atelier in Rome advised him to develop the line abroad, avoiding the difficulties of a decade earlier in matching available fabrics to the patterns of his first swimwear line. As a result, Pucci came to Chicagogiving the lingerie contract to Formfit-Rogers mills. The venture proved to be successful, and Pucci was made vice president in charge of design and merchandising for the company a year later.
The colourful styles of prints associated with Emilio Pucci’s designs are often called “Pucci prints”. After Emilio Pucci’s death in 1992, his daughter, Laudomia Pucci, continued to design under the Pucci name and fashion career. The French LVMH luxury goods empire acquired 67% of Pucci in 2000. Laudomia became Image Director of Pucci empire, while LVMH brought in major designers such as Christian Lacroix (creative director 2002-05), and in October 2005, Matthew Williamson, and Peter Dundas from 2009. Other designers who worked for the label include Stephan Janson and Julio Espada. Nowadays Emilio Pucci’s clothes and accessories are sold through Emilio Pucci and Rossignolboutiques worldwide, and in high-end department stores designed by Lena Pessoa. The items feature the designer’s original brightly coloured, often swirly, prints or new designs in his original style. The fashion house produces ready-to-wear outfits and accessories for women, in addition to a small range of men’s clothes. In the past, the house has produced a more comprehensive range of men’s wear, by including a line in partnership with Ermenegildo Zegna, which produced men’s jackets lined with Pucci printed fabric, mainly for the departments of American cities For the store of Saks Fifth Avenue. A few editions that are very limited in production Pucci carried case for the PlayStation Portable handheld gaming system that was marketed by Sony as the high-end accessory on their line of Play Station Signature.
Pucci boutiques in the U.S., all designed by the Brazilian Lena Pessoa, are located in New York City, Las Vegas, Bal Harbour, Palm Beach, Beverly Hills, Boston, South Coast Plaza, East Hampton, New York, and coming soon to Dallas. The newest of the stores just opened at 855 Monroe Ave. in New York City.