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Consumer Behaviour: Sports Spectation

1).There are many key motives for sports spectation according to me. The sports fan motivation scale shows eight motivational factors: self esteem behavior, escape, eustress, entertainments, economic factor, aesthetic qualities, family need and group affiliation. in the reality, there is relationship between the spectator motivational factor and overall spectator involvement. in the entertainment factor, various fans attending the games is influenced by entertainment. with that tickets prices, different services and services provided during the sports is attracting the fans to attend the event. even the food services, cleanliness is hampering the attendance. in my view, the transportation is also major distributing factor. The free services for transportation for attending events and car or vehicle parking is impacting fans for involvement. The outer liner map or handy map of the stadium is also helping fans to guide. that involves participants to come back fans if they go outside. another is value for product. The fix or precise value is helping for sports consumer to decide the cost. like in the event, different types of accessibility and food & water services are available. after the selling the tickets, the sports consumer can predict the number of people can attend the event and this range of accessibility may be required. like water bottles, food packets are the main products which is needed the most. it should be in the range of fans satisfaction and also beneficial for consumers. this perceived value is one of the important motive factor. another is fan identification. there are several types of fans. like the real ones who have interest and loyal toward that sports and another type is entertaining values. The fans who are emotionally to the his/her favorite team likely to be more involved and attached to the sports team. The fans are helping to give real feedback and influencing the others to attend the sports. the knowledge about the fans identification of spectator is most helping.

2).As a assist AD, the state of arousal, motivation, interest towards sports, behavioral and psychological involvement. these are key motives. in the sports team division 1 and division 2 there are assuming different motives. In the D-1, the psychological involvement gives sports marketers to to easily understanding about behavior of sports and that affects participation. The sports fans is also important tool. Fans have direct impact to the team. so when the fans are emotionally and psychologically attached to the team it will increase the income by more purchasing tickets and appeals. therefore psychological involvement is one of the important area. Even more psychological factor is attaching to fans financing issues, human rights, media involvement behaviour, advertisement and its effects. The sponsorship availability for the athletes is also attracting to the fans for human rights and financial views. Secondly in D-2 the spectator behaviour regarding the sports is noticeable. the behavior leads to identify the consumer’s behavior, interest and motivation towards the particular so it will helping to identify pattern of sports marketers. the behavioral aspect of sports spectator is vital because it helps to take participation in sports directly or indirectly. and helps to become sports consumer. The behavioral factors shows emotional response of the spectator who the one feels during sports and helps to give positive support to the team. In the behavioral aspect, cheers up during the event, purchasing tickets and enough knowledge about the team and players are included as a motives. the D-2 is providing the small number of sponsorship, small attention towards the consumers that leads to low budget which will generating by ticket sales. so the behavioural aspect of fans is decreased and attending event by fans is also decreasing. and the loyal fans of D-2 is also decreasing.

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