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Analysis Of “The True Cost” Documentary: The Consequences Of Fast Fashion

The True Cost documentary which is filmed and directed by Andrew Morgan is concentrated on fast fashion. This documentary reflects on numerous aspects of the apparel industry from production, the life of a low wage worker, and the global effect of cheap clothing’s. These workers are forced to work in poor condition for the satisfaction of the international fashion. The True Cost is not about the glamour, and excitement of the fashion world but instead, it demonstrations the dark and grim side of the worldwide fast fashion supply sequence. It is a story about greediness and terror, power and poverty, the examination between consumers, mass media, globalization and private owners. Why do we throw away clothes so easily they say? We throw away clothes so easily because of the “propaganda” a type of commercial and advertisement that is thrown at us so we can purchase more. I would call this mindless consumerism. When everything is concentrated on making profit for the big companies, what you see is human rights, worker’s rights, the environment and everything, gets lost all together. It illustrated the increasingly exploitation of workers just to satisfy the impulsive accumulation of capital. Who is to blame? The answer is pretty much simple; everyone is except for apparel workers. Among the major wrongdoers are the fashion corporations such Forever 21, Sara, H&M that created a huge greedy industry for the benefits of profits.

Based on the Center- Periphery theory Bangladesh, India, Cambodia and China are the same because they are forced to compete against each other for the minimization of cost and the maximization of profit for the international major brand manufacturers. In these countries, low wage workers are challenged with a low arrangement of capital, and wage ranks that do not meet the cost of reproduction.

“Consumption-ism” is the development of a thing that is totally destroyed, used up or fused or transformed into something else. Clothing consumption has increased rapidly in the international countries. In result to this, massive textile material is being transported in to developing countries that are exposed to environmental problems.

As the consumption of clothing increases, a demand for cotton in India has led to the plantation of genetically modified cotton. Because the agriculture need to be reengineer to keep up with the demand, farmers are forced in a commitment that they cannot uphold, due to the price of seeds. Because they are not able to uphold the end of the bargain, their lands are taken by the companies. Farmers then take matters into their own hands by committing suicide because survival mode is no longer an option.

Seeing that genetically modified crops need pesticides and insecticides, utilizing these chemicals are resulting in environmental damages such as birth defects, mental disabilities, and an increasing percentage of cancer among exposed Punjab people. Fashion is second to the world’s most polluting industries, next to oil. What can we do to change that? The people of this world must be more cautious of their purchasing habits, buying this product is like buying the blood of these workers.

Saddened by this film, the devastating movements of the global fashion industry seem to be overlooked by individuals around the world. I was once among the unknown, until I watched “The True Cost” Documentary. After absorbing the truth, you cannot un-absorb the knowledge.

Although the viewpoint may seem awful, we are challenged with the opportunity of a generation to make changes and improvements to the lives of these low wage workers. Change is necessary. We have a great opportunity to denounce the present, and reestablish the fashion industry. Helping these people may not be first priority for us but without them we wouldn’t have clothes on our backs.

There are multiple things that I did not know about the fashion industry. It made me very angry and sad, because these western countries utilize propaganda for consumerism. The marketing is competing with each other for less money. As a result, third world countries

are victims to working in dangerous environments, working long hours, are faced to leave their kids with strangers and family member so to make a living.

Factories are pressured with demand for low prices by big companies for products. For example, sweatshops are complying to sell their product for less than the value price because big companies bargain with different countries to get the cheapest price. This is resulted in big competition amongst the workers of these third world countries.

I really did not like the film, my focus was too much on how these people suffer for the true cost of fashion. It became clear to me that we are part of something humbled, it’s just the act of buying clothes. How so? Every item of clothing that we purchase are touched by human hand, human blood, human sweat, and human tears and we are purchasing these products unconsciously. The reality is we do not know any better, we do not have the experienced of what these workers have been through, so we take advantage! I was also overwhelmed and guilty, knowing indirectly I may be responsible. Knowing in the back of your mind, that you are as an accomplice to the system. It is important that we not only think about the end product and their benefits, but also ask the question, “Where did our clothes and food come from? How were our products made?”

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